Event technology in Munich
Munich thrives on a contradiction that isn't really one at all: tradition and high-tech share the same calendar here. Nowhere is this clearer than at Bits & Pretzels: for two days, 7,500 founders, investors and decision-makers debate the future of the digital economy at the ICM — on the third day, the same people sit in traditional Bavarian dress in the Oktoberfest tent, closing deals there instead. One and the same week, two completely different stage sets.
Munich also deals in superlatives everywhere else: every three years, the entire exhibition grounds — 614,000 square meters, all 18 halls — transform into bauma, the largest trade fair in the world by exhibition space, with over 600,000 visitors and more than 3,500 exhibitors from over 60 countries. In between, the ICM hosts international congresses and shareholder meetings year-round, while one of Germany's highest concentrations of corporate headquarters — industry, automotive, technology, life sciences — runs its executive conferences and product launches right on its doorstep.
What this means for event technology: an audience that has seen a lot and forgives little. Rooms that rarely come in standard sizes — from the wood-paneled conference hall in a traditional hotel to the temple-sized exhibition hall with construction cranes outside. And a standard of precision that fits Bavarian engineering culture better than quick improvisation. That's exactly what our technology is built for.
Our services
Full service
We advise you from the earliest planning stage, develop a well-thought-out technical concept, and align every solution with your event. From the first idea to the final minute of execution, we support your project with one dedicated point of contact.
Dry Hire
Already have the concept and the experience — just missing the equipment? We rent out tested event technology to agencies, companies and experienced teams in Munich and the surrounding region, with pickup or delivery to your location.
Exhibitor service
Exhibitors travel to Munich's major trade fairs from all over the world — often without their own technical crew on site. That's exactly what we're here for: equipment, setup and troubleshooting, so your team can focus on customers and product.
You don't need to fly in your own crew — we're already here.
Location & in-house service
We support hotels, venues and conference centers on a permanent, on-site basis — from operating existing technology to equipping and supervising individual events.
This gives operators and organizers a fixed technical point of contact who knows the venue and can act immediately whenever needed.
Let’s talk
The fastest way to move forward? A quick conversation. Send us a message or book a short online call to get started.
Who We Work With in Munich
Trade fair organizers & exhibitors
At major trade fairs like bauma, which fills the entire 614,000-square-meter site every three years, there's no buffer for setup and teardown — only tight time slots in which every hall is worked on simultaneously. Our trade fair technology is built for exactly this rhythm.
What matters:
- Technology that doesn't slow down even after hours of continuous operation
- Precise scheduling for setup and teardown within tight time windows
- Presentations that stand out without overwhelming the booth
Conference & congress centers
At the ICM, dense conference programs with international speakers run for two days — and on the third day, the same audience moves on to the festival tent. Good technology here is mostly noticed by the fact that nobody talks about it.
This includes:
- Consistent speech intelligibility across full congress days
- Interpretation and simultaneous translation technology for multilingual programs
- Hybrid meeting and streaming solutions for distributed participants
Hotels & conference venues
In Munich, a historic ballroom and a modern conference wing are often just a few meters apart — and just as often, two completely different technical requirements on the same day.
We support you with technology that:
- Fits both traditional and modern room structures
- Reliably supports conferences, meetings and hybrid formats
- Can be scaled up or down even at short notice
- Gives international guests a consistent, professional impression
Startups & founder conferences
Formats like Bits & Pretzels thrive on contrast: formal stage programs at the ICM one day, improvised networking in the festival tent the next. Both need technology — just never the same technology.
We deliver technology that flexibly adapts to different program elements — from the main stage to the networking area. This keeps even dynamic event formats technically reliable and professionally executed.
Corporations
In a city with such a high density of corporate headquarters, corporate events rarely have to achieve just one thing: internal messaging, external impact and a confident public appearance all need to land at the same time.
We support formats that demand exactly that — shareholder meetings, executive conferences, customer events, product launches, or hybrid, multilingual meetings.
Politics, associations & institutions
Press conferences, member assemblies and public events need technology that excludes no one. For us, that includes reliable conference and simultaneous interpretation technology as well as hearing loops and live captioning.
What our clients say about us:
Our event technology
How much technology a room in Munich needs rarely depends on the occasion — usually it depends on the building itself. A boardroom in a corporate headquarters raises different questions than a 19th-century vaulted hall. That's why we don't build a standard package — we put together exactly what each venue actually needs.
Sound, video & lighting
A vaulted hall absorbs sound differently than a modern glass building — and if you're working in both within the same month, you can't rely on a one-size-fits-all setup. We tailor sound, video, lighting and media technology to the acoustics and architecture of each individual venue, instead of bringing the same solution everywhere.
This includes:
- Sound reinforcement and microphone technology for conferences and panels
- LED walls, projection technology and camera systems
- Video direction for live, hybrid and streaming formats
- Lighting concepts for stage, presentation and room ambience
Simultaneous interpretation & conference technology
International congresses, shareholder meetings and scientific events often bring together participants from different language backgrounds. We make sure every piece of content comes across clearly — with professional conference and interpretation technology for multilingual events.
This includes:
- Conference systems for discussions and floor requests
- Presentation technology with projectors, displays or LED walls
- Sound reinforcement and microphone technology for talks and panels
- Simultaneous interpretation technology for multilingual events
- Interpreter booths and whisper systems
- Live captioning and accessible participation options
- On request, we can arrange professional interpreters
Conference room solutions
Munich is home to numerous international companies, research institutions and corporate headquarters. This comes with high demands on modern conference rooms, which need to work just as reliably in daily use as they do during board meetings, hybrid meetings or international video calls.
This includes:
- Displays, cameras and microphones as permanent installations
- BYOD and BYOM solutions
- Technology for Microsoft Teams, Zoom and hybrid meetings
- Connectivity to international locations and headquarters
And everything else you'll need:
Network & IT
At founder festivals like Bits & Pretzels, matchmaking apps, pitch uploads and live voting all run simultaneously on thousands of devices. We plan network technology built to handle exactly that kind of load — not just on paper.
Rigging
Truss systems, hanging points and load calculations for lighting, sound and decor — from the compact conference stage to halls that otherwise house multi-ton construction machinery.
Power & infrastructure
Where a full excavator or crane sometimes stands on a Munich trade fair booth, a standard power strip won't cut it. We plan power supplies built for heavy-load exhibits just as reliably as for a classic conference room.
Stage & set
Whether it's a sober congress stage at the ICM or a festival-tent look with Bavarian charm: we build stage technology, backdrops and sets that match the respective visual language.
Communication & transmission
Direction, camera teams, stage crew and technical staff need to stay in constant communication. We plan intercom systems, radio links and signal transmission that stay reliable even under heavy load.
AV system integration
Institutions such as the Max Planck Society or Fraunhofer Society, headquartered in Munich, need AV solutions for everyday research use — not for a single event day. We plan and integrate permanent AV installations; for large-scale system integration with a dedicated local presence, our Team PCS is on the ground in Munich.
A selection of event formats we deliver
Let’s talk about your project
Are you planning an event, a conference, or do you need media technology for a permanently used room in Munich or the surrounding area?
Whether it's a specific equipment list, an early project idea, or long-term room planning: we support you with experience, the right systems, and reliable execution.
The Cue Group Munich
Landsberger Straße 234
80687 Munich
muenchen-pcs-team@the-cue.group
+49 (0) 89 248830020
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