The Cue Knowledge Hub
Our blog about events and franchising
We write about events and businesses, about systems and people.
About major stages, smart solutions, and everything that drives us: customer experiences, team spirit, responsibility — and the question of how we can improve together.
Lighting Design at Events: Why It Shapes Impact, Orientation, and Quality
Light is not a minor detail. It is a key tool for deliberately shaping perception.
A New Start in the Event Industry: The Cue Group Launches an Innovative Franchise Model Across the DACH Region
At the start of 2026, The Cue Group officially launches as an innovative franchise system for the event industry in the German-speaking market. CEO Mike Bertsch aims to move beyond the traditional one-company-fighting-alone model that has long shaped the industry.
231,000 Companies Shut Down Every Year — Our Solution for the Event Industry
Mainz-based entrepreneur Mike Bertsch is launching The Cue Group on January 1, 2026 — a new franchise system for the event industry. A conversation about business succession, growth through efficiency, and the future of an €81 billion industry.
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