Long-term succession support instead of one-off consulting — tailored specifically for event companies
Guided Business Succession in the Event Industry
Find a Successor and Hand Over Your Company — with Confidence
A structured business succession starts years in advance.
In the event industry, this often means full order books, operational overload, and little time for preparation. And there’s always that quiet question: will your life’s work end up in the right hands?
The Cue Group supports business succession hands-on, strategically, and over several years — as a partner on equal footing that has walked this path itself.
What makes our approach different:
- Structured support over 2–3 years
Preparation, optimization, digitalization, value enhancement, successor search (internal and external), and the final transition — all happen without time pressure. - 40 years of experience in the event industry
Our approach is built on real experience — we’ve been through these processes ourselves. - Structure and relief in day-to-day operations
Succession becomes manageable without disrupting ongoing business.
Ideal for business owners who:
- are looking for more than traditional M&A consulting
- want (or need) to plan their succession early
- want to find the right successor and hand over their company properly
- want to ensure their life’s work is in good hands
- want to stay connected to the industry even after the transition
Succession with The Cue Group: What actually changes?
Immediate relief from day one
Which topics matter? How does a due diligence process with hundreds of questions work? When do which documents need to be submitted?
We tackle it together — in a structured and organized way.
Our experts support you every step of the way:
- You no longer carry everything on your own
- Responsibility is transferred gradually and in a controlled way
- You gain clarity, structure, and breathing room
- Your company becomes systematically ready for transition
- You remain part of the process — and may later even contribute your expertise in our Academy
Our strength: hands-on operational succession support
We support business succession actively within day-to-day operations for 2–3 years.
This is what clearly sets us apart from traditional M&A or succession consultants.
What we actually do:
- Support and relieve outgoing shareholders
- Build clear, digital processes
- Drive the digital transformation of your business
- Prepare due diligence thoroughly
- Identify deal breakers before buyers walk away
- Transfer knowledge, responsibility, and leadership in a structured way
- Develop a modern, attractive company profile
- Increase company value and attractiveness for successors or buyers
Increase your company’s value before the transition
A successful succession starts long before the contract is signed — and doesn’t end immediately after.
We stay involved until both the transition and day-to-day operations truly work.
Through process optimization, standardization, and digitalization:
- your EBIT increases
- your organization becomes more transparent and stable
- dependency on individuals decreases
- your negotiating position with buyers or successors improves
Finding the right successor — internally, through our network, or externally
Finding the right successor is often the biggest challenge.
Whether you want to pass the company on internally, sell it externally, or bring in a new partner — all options remain open.
We support you on multiple levels:
- Preparing internal candidates for succession
- Providing access to qualified successors from our network
- Training future entrepreneurs through our Academy
- Preparing your company for external buyers, if desired
Become part of something bigger — under the umbrella of The Cue Group
Only when the transition truly feels right and your company is fully ready do branding, systems, or integration come into play.
Franchise is not a constraint — it’s a growth accelerator.
As a franchise partner of The Cue Group, you benefit from:
- Strong brand visibility
- Centralized marketing and sales
- Shared standards and certifications
- Purchasing advantages and major client framework agreements (with savings of up to 80%)
- Long-term stability through a strong network
And after the transition?
Stay part of the network.
Your experience matters. Our Academy is looking for mentors. Many former owners remain involved — sharing knowledge or supporting the next generation of entrepreneurs.
Why companies choose this path with us
40 years of experience — built into a system
Four decades of event expertise are embedded in a ready-to-use model: technology standards, software, workflows, certifications, and best practices.
Strong brand & centralized support
Marketing, SEO/SEA, social media, lead generation, key account acquisition, framework agreements, tender platforms, and our dry-hire shop — all work for you.
Standardization for growth and scalability
From equipment and procurement to finance processes and IT security — our system increases efficiency, margins, and scalability across the network.
Know-how, training & future security
Our Academy combines knowledge, training, and exchange through digital learning, in-person sessions, certified processes, and a strong franchise network.
Who is this succession model for?
For business owners planning their succession
You want to plan early and hand over or sell your company smoothly — without chaos, loss of value, or disruption.
Your benefits:
- structured, hands-on succession planning
- measurable value increase
- better deal conditions
- protection of your life’s work
Your benefits:
- structured, hands-on succession planning
- measurable value increase
- better deal conditions
- protection of your life’s work
For experienced businesses looking to acquire a company
If you don’t want to start from scratch but prefer to take over an existing event company under The Cue Group umbrella — this is for you.
Your benefits:
- acquisition of an optimized business
- structured training in our Academy
- support in finance, legal, and leadership
- long-term entrepreneurial perspective
FAQ
A suitable successor can come from your own team, your network, or specialized programs. Our approach prepares your company for transition and opens multiple paths — instead of relying on just one option.
Tax structuring depends on the type of transfer, legal structure, and timing. Income tax, inheritance tax, and gift tax may all play a role. We prepare your business structurally and work closely with tax and legal experts to minimize risks.
Key policies include liability, business interruption, financial loss, and possibly D&O insurance. Existing policies should be reviewed and adjusted to ensure clear risk coverage for both parties.
The transfer is typically handled through purchase or succession agreements, covering liability, warranties, brand rights, employees, and transition phases.
In Germany, KfW, local banks, regional development banks, and specialized institutions support acquisitions. Financing often combines loans, public funding, and equity components.
Ready for the next step?
Let’s find out together how our franchise model can take your business to the next level.