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Hendrick’s Gin Brand Experience at OMR Festival

Not your typical corporate event, but a fully immersive brand world. In a secret room on the OMR festival grounds, Hendrick’s Gin transported its guests into a whimsical, fantastical atmosphere. Our job was to make the technology disappear entirely and let the mood take over.

The Challenge

Every technical component had to be invisibly integrated into the room’s décor. There could be no visible equipment and nothing to break the spell of the brand world. The project demanded the highest aesthetic standards combined with full functionality.

What We Did

Atmospheric decorative lighting using Astera’s complete product range, speakers discreetly built into the décor, and lighting control that turned the entire room into a stage set. Even the speakers were carefully worked into the decoration, so guests could hear them but never see them.

Technology Used

Astera Lighting Systems | Decorative Lighting | Integrated Sound | Lighting Control

The Result

An experience that transported visitors to another world and showed what’s possible when technology and creativity truly work together.

More Impressions

Want to see your building light up?

Contact us, and we will translate your vision into technology. For all Festival of Lights projects, we give a 20 % discount on equipment.¹